In order to escape the brewing civil war in Syria, Sam Ali decides to travel to Lebanon. Once there, he meets the famous tattoo artist Jeffrey Godefroi, who immediately offers him the ability to travel through Europe and live with the love of his life in exchange for having his back tattooed. Agreeing was a no-brainer for him, but it doesn't take him long to realize the mistake he has made: the tattoo on his back transformed him into a walking piece of art with a price tag.